Popeyes® Louisiana Kitchen Shows Appreciation to Loyal Customers During Tough Times
Popeyes Pay Day is Back, Offering Great Flavor at a Great Price
ATLANTA (April 18, 2010)—As the U.S. unemployment rate continues to hover around 10 percent, Popeyes® Louisiana Kitchen backs a commitment to offer customers great flavor at a great price, and as a result, Popeyes Pay Day is back! Popeyes will offer eight pieces of its famous BONAFIDE® Chicken for only $5.99 for the one-day only event on Wednesday, April 21 at participating locations.
“The economy is slowly recovering and times are still tough,” said Chief Marketing Officer Dick Lynch. “It’s forecasted that unemployment could remain above nine percent through the end of 2010. Our guests have stuck with us during these challenging times and we want to thank them for their loyalty with this Pay Day event.”
Popeyes Pay Day clearly resonated with consumers in 2009. Chicken consumed on Popeyes Pay Day last year more than tripled the average daily volume; lines wrapped around the building and down the streets as hungry guests took advantage of the one-day offer. Popeyes believes this year’s Pay Day will be just as rewarding for guests and franchisees.
More than 1,500 restaurants in the United States and Puerto Rico and Panama will participate in this one-day guest appreciation event. So, don’t hesitate! Go to www.Popeyes.comto search for a restaurant near you and head to your local Popeyes early to beat the flocks of Popeyes lovers taking advantage of this incredible one-day only offer.
About Popeyes® Louisiana Kitchen
Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the foodservice industry and is the world’s second largest quick-service chicken concept. As of December 27, 2009, Popeyes had 1,943 restaurants in the United States, Puerto Rico, Guam and 27 foreign countries. For more information, visit the Popeyes Louisiana Kitchen Web site atwww.popeyes.com.
